Overview: Katalyst Full-body EMS Training
What I Delivered
- Grew sales 40% YoY through integrated brand and performance marketing across DTC
- Managed a $8M marketing budget and led a cross-functional team across paid, creative, lifecycle, affiliate, and partnerships
- Launched the Gen4 EMS Suit, delivering on ambitious forecast goals through a targeted GTM strategy
- Built and scaled the Affiliate Program to generate 20%+ of total revenue
- Secured $100M+ in earned media through press, podcasts, and influencer partnerships (50+ features, 20+ interviews)
- Increased time on site by 45% and conversion by 13% through CRO and landing page optimization
- Led paid acquisition across Meta and Google with optimized CAC and record-breaking returns
- Drove enterprise growth through event strategy that generated high-quality B2B leads and partner activations
Background
Category: Fitness Technology | DTC & B2B
Katalyst is an FDA-cleared, full-body EMS training system that delivers a complete workout in just 20 minutes. Trusted by athletes, wellness professionals, and high-performance individuals, Katalyst combines wearable tech and science-backed training to redefine strength, recovery, and time efficiency. The brand spans both direct-to-consumer and enterprise distribution channels.
My Role: Head of Marketing
Brought on to lead growth during a critical scale-up phase. Owning the entire marketing function—strategy, execution, and team leadership—working directly with the CEO. I was responsible for building the marketing engine from the ground up to drive measurable results.
Partnership Highlights
