Strategic Brand Collaboration: Katalyst x Hyperice

A premium pairing that deepened value prop and drove high purchase intent through expert positioning.

Cross-brand list activation resulted in 35K+ unique visits and an 11.8% click-through rate—well above industry benchmarks.

Instagram campaign exceeded average monthly save/share rates by 30%, extending reach into new audiences.

Surpassed early projections with strong product-market fit, despite premium price point.

Demonstrated strong cross-brand alignment and built closer collaboration with the Hyperice team—opening the door for future activations, product integrations, and joint go-to-market opportunities.