After – Cohesive, Branded, and Insight-Driven
Transformed email into a premium, high-performing lifecycle channel. Architected complete flows that mirrors our customer experience philosophy: educational, empowering, and clearly branded at every touchpoint. The new system enables segmentation, performance measurement, and automation.
Additional flows were built to support full-funnel growth: abandon
Before – Fragmented & Ad Hoc
Katalyst’s email strategy was fragmented and reactive. Emails lacked cohesive branding, visual polish, and strategic flow: delivered as one-off messages with inconsistent tone and design. There was minimal personalization or progression logic, making it difficult to track user engagement or guide customers through a structured journey. The experience felt transactional,