Overview: Ulike IPL Hair Removal & Light Therapy
What I Delivered
- Drove a 63% increase in dot-com conversion rate (3.2% → 5.22%) within four weeks by launching high-impact creative across paid digital channels during Q42025
- Led a fast-tracked agency RFP, evaluating 6 agencies and onboarding a top-rated partner in under 4 weeks to accelerate brand and performance creative output
- Established a scalable brand-to-performance creative engine, increasing volume and velocity of conversion-driving assets across paid social, web, and marketplace channels
- Identified and activated a strategic shift toward ambassador-led storytelling, elevating authenticity, trust, and creator-driven performance across paid and organic channels
- Built the foundation for a long-term ambassador and creator ecosystem, designed to support always-on content, paid amplification, and cultural relevance
Background
Category: Beauty Technology | DTC & Retail
Ulike is a global beauty-tech brand specializing in at-home IPL hair removal and light-based skincare devices. Known for painless technology, sleek design, and science-backed performance, Ulike operates across direct-to-consumer and major retail partners, including Bloomingdales, Dillars, and Ulta Beauty, with a rapidly growing footprint in the North American market.
My Role: NA Brand Marketing
Brought on to lead and support Ulike’s North America marketing efforts during a pivotal growth phase. Partnered closely with global teams and regional stakeholders to localize brand strategy, accelerate performance across paid and owned channels, and build a scalable creative engine.