Overview: Therabody Recovery & Wellness Tech
What I Delivered
- Increased international market share through targeted GTM plans and integrated campaigns, driving $10M+ in revenue across 100+ global partners.
- Supported the development and execution of comprehensive product launch strategies across web, DTC, retail, and distributor partners globally, aligning creative assets and campaign messaging.
- Oversaw a comprehensive marketing strategy calendar, managing the execution of 12+ product launches and 50+ partnership activations, ensuring strategic alignment across all channels and markets.
- Increased brand penetration in EMEA, LATAM, and JAPAC by executing localized brand campaigns through strategic retail and distributor partners, including Harrods, Media Markt, El Corte Inglés, and David Jones, driving deeper market penetration and product visibility.
- Collaborated on high-profile partnership activations with global icons and elite sports organizations, including Cristiano Ronaldo, Red Bull Racing, DeAndre Hopkins, AC Milan, Maria Sharapova, and Real Madrid.
- Elevated brand positioning through strategic events, partner summits, and digital activations, enhancing product education and trust while increasing brand affinity in key markets.
Background
Category: Wellness Tech | DTC & Retail
Therabody is a global leader in percussive therapy and wellness technology, best known for its flagship Theragun. With a mission to help people feel better naturally, the brand has expanded into recovery, sleep, and skincare through innovative products and science-backed education. Therabody reaches customers through direct-to-consumer and global distributor networks.
My Role: Sr. Global Marketing Manager
Led global marketing strategy and execution during a high-growth phase. Spearheaded DTC campaigns and distributor marketing initiatives to support new product launches, drive international growth, and deepen brand equity in the wellness and recovery space. Worked cross-functionally across creative, brand, performance, and regional teams to ensure alignment and results.
Partnership Highlights
