Overview: BungyPump Fitness Gear
What I Delivered
- Launched 20+ products over 5 years, driving adoption across hospitals, rehab clinics, and corporate wellness programs.
- Supported product marketing strategy and execution, reporting directly to the CEO in a fast-paced startup environment.
- Managed a six-figure marketing budget across content, video, events, and omni-channel media
- Spearheaded creative strategy for brand storytelling and oversaw end-to-end production of digital campaigns.
- Produced educational content and hosted 35+ partner workshops across North America to drive channel growth.
- Secured brand visibility through strategic trade shows, health conferences, and industry events.
- Developed messaging frameworks tailored to healthcare, fitness, and sports sectors, maintaining brand integrity across all touchpoints.
Background
Category: Fitness & Wellness | DTC & Retail
BungyPump is a Swedish fitness innovation brand known for its unique walking poles with built-in resistance, designed to enhance calorie burn, strength, and balance. With a focus on making everyday movement more effective and accessible, BungyPump supports holistic wellness through low-impact, full-body exercise. The brand reaches customers via direct-to-consumer channels and an expanding network of retailers and distributors across Europe and beyond.
My Role: Marketing & Brand Manager
Supported market entry for BungyPump, executing a multi-channel strategy that elevated brand visibility and established key distribution partnerships in the US.
Partnership Highlights
